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Get the data you need to make the most important decisions. From product, pricing and ad testing to customer feedback and brand tracking, join the 11,000+ brands and 99 of the top 100 business schools that make Qualtrics the world’s most-trusted research platform.
An organization’s most valuable asset is an intangible one — its brand. A brand includes many tangible things, such as your products, services or features that are relatively simple to quantify, measure and improve. However, it also includes intangible attributes like how it made customers feel and the meanings and perceptions they associate with your brand. Brand Experience is the practice of bringing all those attributes together to understand how they contribute to the key business metrics and, crucially, how to improve them to drive growth. A brand experience program involves listening to people using research and feedback software to identify your essential brand drivers, monitor changes in your market and competitor landscape, and drive actions at every touchpoint to improve them and grow your company’s overall brand value.
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